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Session 9: Closing Panel- The Next Five Years of Patient-Centered Medical Affairs
Session Chair(s)
Marta Avellar, MBA
Medical Information Regional Head, LATAM & Canada, Takeda, Brazil
Session 9: Closing Panel- The Next Five Years of Patient-Centered Medical Affairs
Learning Objective : * Assess the organizational and capability gaps that limit the strategic evolution of Medical Affairs. * Identify the core leadership, communication, and data-informed competencies required for strategic Medical Affairs. * Apply a practical framework to strengthen Medical Affairs capabilities within Latin American organizations.
Speaker(s)
Beyond Scientific Excellence: Building Strategic Capabilities for Medical Affairs in Latin America
Cristhiane Neves Gennaro, MBA
Consultant , C.Genn, Brazil