返回 Agenda
Session 4: Patient Support Ecosystems: Insights, Innovation, and Impact
Session Chair(s)
Patricia A. Vieira, PMP
MI Content & Cross-Therapy Area Lead, LATAM, Pfizer, Brazil
Carolina Rocha Machado, RPh
Associate Director, MSD, Brazil
Session 4: Patient Support Ecosystems: Insights, Innovation, and Impact
Learning Objective : Understand the role of sentiment and empathy analytics in MedInfo Translate interaction data into actionable insights Improve customer experience through empathy measurement Identify success factors for AI implementation Translate sentiment signals into product, patient, and quality insights Surface actionable voice-of-customer trends across Med Info interactions
Speaker(s)
Sentiment and Empathy Analytics in Medical Information: Unlocking Actionable Contact Center Insights
Douglas Da Silva, PharmD
Associate Director, Operations, PPD, Brazil
Building an Omnichannel Medical Information Journey Based on HCP Preferences and Engagement Insights
Soraia Borba, MBA
Medical Information and Customer Service Manager, AstraZeneca, Brazil