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Session 6, Track C: Streamline Global Promotions: Adapt Materials and Activities for the Canadian Market
Session Chair(s)
Yulia Vasianovich, PhD, RAC
Scientific Evaluator, Marketed Health Products Directorate, Health Canada, Canada
Anna Bussel, PharmD
Vice President Pharmacovigilance and Medical Information, ClaroPV Services Inc, Canada
This session will highlight industry best practices for translating global content into Canada-ready materials and activities while strengthening safety focus, medical accuracy, and brand consistency. Participants will review key Canada-specific requirements and stakeholder expectations, including Health Canada considerations, PAAB review standards, labeling alignment, fair balance, evidence substantiation, and reference management, with particular emphasis on clear, accurate, and appropriately contextualized safety communication.
Learning Objective : - Understand how to adapt global content into Canada-ready materials using best practices aligned with local regulatory, medical and brand requirements
- Recognize Canada-specific expectations, including Health Canada considerations, PAAB standards, labeling alignment, fair balance, evidence support and references
- Apply safety communication principles to ensure clear, accurate, contextualized, and consistent materials
Speaker(s)
My (may) Dang, MBA
Director, Regulatory Affairs, Cencora, Canada
Streamlining Global Promotional Materials/Activities for Canada: Aligning with Regulations and Industry Best Practices