亮点与特色
What is happening at Advertising and Promotion Regulatory Affairs Conference
- Gather insights to hot topics impacting advertising and promotion regulatory affairs professions in life sciences research and development
- Hear directly from regulators on regulatory plans, priorities, and updates to incorporate into your everyday work and processes
- Identify how advanced technolgoies and innovation can be applied to impact function and processes within prescription drug promotion
- Identify current trends and the future of prescription drug promotion and digital marketing
- Gain access to the latest advancements in ad promo
- Get firsthand updates from the FDA
- Connect with professionals from around the world and learn how best practices practices are being embraced and adapted
- Stay ahead of the curve and ensure your organization remains competitive in the evolving ad promo landscape
- Enhance your skills and knowledge
Keynote Address!
March 12 | 8:45 - 9:30 AM Session 1 Keynote: The Future of Prescription Drug Promotion and Digital Marketing: Insights from an Expert Convening
Victoria Gemme, MBA, MS, Policy Research Associate, Duke-Margolis Center For Health Policy Victoria Gemme is a research associate at the Duke-Margolis Center for Health Policy, where she works on a range of policy topics related to medical product development and regulation. Prior to Duke-Margolis, Victoria worked at the Cystic Fibrosis Foundation where she oversaw a diverse policy portfolio covering basic science research, drug development, antimicrobial resistance, and organ transplant among other topics. Victoria graduated from Vassar College with a Bachelor's degree in neuroscience, from Suffolk University with a Master’s in Ethics and Public Policy, and from Quantic School of Business and Technology with a Master’s in Business Administration.
Keynote Address!
March 12 | 8:45 - 9:30 AM Session 1 Keynote: The Future of Prescription Drug Promotion and Digital Marketing: Insights from an Expert Convening
Jason Cober, MPA, MBA, Lead Project Manager, OPDP | OMP | CDER | FDA Jason Cober is the Lead Project Manager in the FDA's Office of Prescription Drug Promotion. He leads OPDP's eCTD outreach efforts and has 15 years experience with the Agency's eCTD specification and guidance development process.
On-Demand Webinar!
Responsive Search Ads (RSA) and Prescription Drug Promotion.
This event is a complementary pre-event promotional webinar to help prepare you for DIA’s 2024 Advertising and Promotion Regulatory Affairs Conference. Panelists will discuss best practices, lessons learned, and strategies to ensure prescription drug promotion through RSA is both effective and compliant.
TRAVEL ONCE, LEARN TWICE:
DIA is hosting two excellent events at this same venue during the same week! Get double the learnings for one trip. Be sure to check out the Advertising and Promotion Regulatory Affairs Conference and if you register for both events, $200 savings will automatically show in your cart!
Primer: Drug and Biologic Ad Promo Primer
March 05 | 11:00AM–4:00PM ET
*Primers require an additional registration fee. You do not need to be registered for the forum to attend*
This half-day virtual primer. The primer returns this year for participants to learn about prescription drug and biologic promotional standards, tactics, execution, and enforcement.