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Session 4: The Art of Providing Digital Content
Session Chair(s)
Hakan Aribas, MD
CEO and Founder, ORION Healthcare, Turkey
Marie-Luise Helmich, PHD
Head of Global Medical Information Key Markets - Global Medical Information, Sanofi, Germany
This session will touch on different areas of providing content to our customers: it all starts with assessing customers’ areas of interest followed by evaluating how to create and structure material in compliance with current legislation. We will also share a hands-on example how a company has reshaped classic standard content to new online-tailored medical information material and how this impacted online traffic. Above all, this session will also illustrate that the one-size-fits-all content is maybe a myth and offer ideas, how to shape channel-specific medical information content in future. Exciting!
Speaker(s)
Katie Corina Lewis
Regional Director , TransPerfect , United Kingdom
Increasing the Speed for Customers to Access Accurate Information Online
Dana Weber
Global Director of Client Solutions, TransPerfect, United Kingdom
Increasing the Speed for Customers to Access Accurate Information Online
Pooja Anand, PHARMD
Manager Medical Information Europe, Eli Lilly and Company, Ireland
Writing content in 1s and 0s
Miriam Fenelon, PHD
Medical Information Operations Lead , Europe + Canada, Pfizer Ltd, United Kingdom
How do we make our MI content fit for digital, self-serve channels and tools both now and in the future?