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Mini-Hackathon: What has COVID teached us: A potential to evolve or business as usual?
Session Chair(s)
Marie-Luise Helmich, PhD
Head of Global Medical Information Key Markets - Global Medical Information
Sanofi, Germany
Sabine Lischka-Wittmann, DrSc
Sr. Director - Medical Information, Europe
Lilly Deutschland GmbH, Germany
Katia Castrillo, PhD
Medical Information Europe Capability Senior Manager
Eli Lilly, Ireland
Michelle Bridenbaker, BSN, MBA, MS
Vice-President at MILE & Head of Global Medical Information
Recordati, Switzerland
After 2 years of Pandemic, we would like to take the opportunity to reflect on how COVID has impacted our communication: how did and does the pandemic influence our behaviour and our ways of working?
In this interactive activity, all participants, speakers and panellists will have the opportunity to work together and explore three different areas within Medical Information:
- What changed for us at/in our companies?
- How did our customers’ behaviour change?
- What can we learn from how other industries adapted?