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Sponsored Session- The Power of a Hybrid MI Approach for a Superior Customer Experience
Session Chair(s)
Simon Johns
Director, Medical Information and Local Affiliate Product Services
IQVIA, United Kingdom
Richard Marcil
Chief Customer Officer
Conversation Health, United States
As Medical Information teams are now looking to accelerate the digital transformation and virtualization of their activities, increasing consideration must be brought to Customer Experience and Satisfaction – not just Compliance. While great Customer Experience requires a customer-centric mindset, it also requires well thought out processes to best suit your customers’ needs and time availability. This session will tackle emerging and best practices, including always-on access, ease of use, personalization, digital-to-human handoffs, accuracy, and compliance.