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Session 7 Track 3: The New Ecosystem of KOL Engagement
Session Chair(s)
Kevin Appareti
Senior Director, Global Medical Science Liaison
Royal Philips, United States
This session will explore the challenges and drivers of a New Ecosystem of Key Opinion Leader Engagement that MSLs and others need to be aware of. We will cover the profound trends transforming healthcare and how these will impact a new approach to identifying KOLs, designing engagement activities, structuring knowledge exchange and ensuring we are aligned with the organization goals and objects. We will look at both Pharmaceutical models as well as Medical Device models of KOL engagement.
Learning Objective : At the conclusion of this session, participants should be able to:
- Discuss the challenges and drivers of a new ecosystem of Key Opinion Leader Engagement
- Identify ways of identifying KOLs and new designs of engagement activities
- Recognize different KOL engagement models
Speaker(s)
The New Ecosystem of KOL Engagement: Medical Device Perspective
Julia Dmitrieva, MPA
Royal Philips, United States
Global MSL and Director of Key Opinion Leader Programs
Speaker
Representative Invited
Sunovion Pharmaceuticals, Inc., United States