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Session 7: What Goes into a Successful Promotional Communication Strategy? Panel and Examples
Session Chair(s)
Mary L Raber Johnson, PhD, RAC
Assistant Professor - Clinical, The Ohio State University, College of Pharmacy, United States
A communication strategy is complex, with a foundation built from extensive research on the patient and other key stakeholders. During this research phase, regulatory affairs and other disciplines (e.g., medical affairs, payers) can provide valuable feedback with the end goal of both compliant and effective messaging. This session will describe behind-the-scenes marketing activities, as well as uncover real-world examples illustrating effective collaborations with regulatory affairs to deliver a successful promotional communication strategy.
Learning Objective :
At the conclusion of this session, the participant should be able to:
- Describe key marketing activities that lead to the development of promotional messaging
- Identify time points for effective collaboration of marketing with regulatory affairs prior to MLR review
- Discuss examples of multi-disciplinary liaisons that led to a successful communication strategy
Speaker(s)
Mark Stinson
Founder & Principal Consultant, Bioscience Bridge, LLC, United States
How to Create a More Collaborative Approach to Communications Strategy
Carlotta Dillon, MA, MBA
, Dillon Consulting, LLC, United States
Co-Speaker
George Wan, PhD, MPH
VP Health Economics & Outcomes Research, Mallinckrodt Pharmaceuticals, United States
Co-Speaker
Panel Discussion
, All Session Speakers, United States
“Ask Me Anything” – What Really Goes into Developing a Communication Strategy?