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Session 11: Patient Centricity: Is it Just Lip Service? How to Get Everyone Focused on the Common Goal
Session Chair(s)
Anne Arvizu, PHARMD
Chief Executive Officer and Medical Affairs Advisor, RxER Communications Corp, United States
David Meats
Director, Regulatory Services & Medical Affairs Management, Certara, United States
Fun fact: according to published work statistics, only about 30% of employees in any given company are ‘engaged’. Most are dis-engaged and feel disconnected for their common purpose. In our case in the Pharma/Biotech world, it’s patient centricity. Having the patient at the center of all we do is a common tagline, but how can we get the various functions to feel like active contributors to the mission? Leaders from across medical information/medical communications, medical writing, and field medical will show us how.
Learning Objective : At the conclusion of this session, participants should be able to:- Implement strategies in practice to become a vial force of patient centricity
- Collaborate with other functions with a common goal
- Compile resources to coach others and have critical value producing conversations
Speaker(s)
David Meats
Director, Regulatory Services & Medical Affairs Management, Certara, United States
Speaker
Anne Arvizu, PHARMD
Chief Executive Officer and Medical Affairs Advisor, RxER Communications Corp, United States
Speaker
Jamie Arvizu, MD, MPH
Head of Medical Affairs LATAM, Ultragenyx, United States
Speaker
Robin Winter-Sperry, MD
Global Medical Affairs , Scientific Resilience, United States
Speaker