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Session 3A: Customer Centric Medical Information: Evolving the Content Around the Customer Session
Session Chair(s)
Christi Marsh, PharmD
Principal, Marsh Medical Affairs Consulting LLC, United States
A varied speaker panel will provide unique experience-based dialogue of how medical information content and focus has been evolving around customers from both the HCP and patient perspectives in the era of customer –centricity. Speakers will share customer advisory results, best practices, new pilots, customer feedback, and examples of content evolution for medical information from their respective companies. This session promises to be thought provoking and challenging the “norms” for medical information and communications! Put your thinking caps on and come to our session to ideate as we learn to create more value for our customers together.
Learning Objective : At the conclusion of this session, participants should be able to:- Demonstrate the benefits of conducting an External Advisory Board to obtain comprehensive feedback from our HCP customers
- Promote innovative thinking by providing examples of different types of content
- Gain practial ideas regarding customer preference and needs ways to measure
- List some key considerations around Consumer Response Documents and appreciate challenges of implementing a new format for consumers
Speaker(s)
Matthew Wong, PharmD, MBA
Chief of Staff, Global Regulatory Affairs, Celgene Corporation, United States
Discontent with Content?
Shelby Lynn Biagi, PharmD
Clinical Site Management Team Lead, UCB Biosciences, Inc., United States
Evolving the HCP Response: Everything from Navigational Ease, Updated Presentation, to Different Source Content
Chi Chang
Associate Director, Medical Communications, Genentech Inc., United States
New Frontiers for Medical Information for Our Customers: Considerations Around Patient Medical Information Response Documents
Panel Discussion
, All Session Speakers, United States