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Primer: March 5
Conference: March 8-10

DIA’s Advertising and Promotion Regulatory Affairs Conference explores the current state of compliance for marketing both biopharmaceuticals and medical devices. Join thought leaders from industry, legal, public affairs, and government for interactive and compelling discussions that will shape policy and define strategic priorities within the advertising and promotion regulatory space.

This conference is geared towards both early and late-career professionals with content that advances the understanding of current regulatory policies, details the latest strategies for effective patient engagement, and discusses the trends in advertising for biopharmaceuticals, combination products, and companion diagnostics. You will have the opportunity to network with key thought leaders from the FDA, industry, and other regulatory practitioners, while simultaneously discussing the challenges and opportunities of marketing pharmaceuticals and medical devices today.

Who should attend?

Professionals in pharmaceutical, biologics, and medical device companies involved in:
  • Regulatory Affairs
  • Marketing
  • Communications
  • Compliance
  • Medical Information and Affairs
  • Legal
  • Patient Engagement

Learning objectives

  • Discuss the latest FDA policies, guidances, and how they apply on a practical basis to day to day oversight of advertising and promotional materials for biopharmaceuticals and medical products
  • Describe how other companies are interpreting policies and applying them to their current marketing strategies
  • Evaluate risk and identify mitigation strategies associated with virtual medical promotion and online marketing tools
  • Apply the latest policies to better communicate with all audiences, including payers
  • Select and implement effective digital and social media strategies to meet the challenges of ensuring compliance with FDA regulatory requirements

Program Committee

  • Micheline  Awad, MBA
    Micheline Awad, MBA Director Regulatory Affairs, Advertising and Promotion
    Neurocrine Biosciences, Inc., United States
  • Kimberly  Belsky, MS
    Kimberly Belsky, MS Executive Director Reg Policy & Intelligence and AdPromo
    Mallinckrodt Pharmaceuticals, United States
  • Carla  Brooks, MSc, RAC
    Carla Brooks, MSc, RAC Senior Director, Regulatory Affairs, Advertising and Promotion
    Blueprint Medicines Corporation, United States
  • Dale  Cooke, JD, MA
    Dale Cooke, JD, MA President
    PhillyCooke Consulting , United States
  • Virginia  Foley
    Virginia Foley Head of Marketing and Strategic Business Development
    Opus Regulatory Inc, United States
  • Catherine  Gray, PharmD
    Catherine Gray, PharmD Director (Acting), Office of Prescription Drug Promotion, OMP, CDER
    FDA, United States
  • Joanne  Hawana, JD, MS
    Joanne Hawana, JD, MS Member
    Mintz, Levin, Cohn, Ferris, Glovsky & Popeo P.C., United States
  • Mary L Raber  Johnson, PhD, RAC
    Mary L Raber Johnson, PhD, RAC Assistant Professor - Clinical
    The Ohio State University, College of Pharmacy, United States
  • Kevin  Madagan, JD
    Kevin Madagan, JD Partner
    Reed Smith, LLP, United States
  • Sheetal  Patel, PharmD
    Sheetal Patel, PharmD Head, Regulatory Advertising and Promotion
    Johnson & Johnson International, United States
  • Victoria  Tamarkin, MS
    Victoria Tamarkin, MS Founding Partner & President, Global Regulatory Affairs, Promotional Compliance
    Victoria Tamarkin Consulting LLC, United States
  • Mark  Gaydos
    Mark Gaydos Vice President & Head, North America General Medicines & Established Products /
    Sanofi, United States
  • Wayne  Pines
    Wayne Pines President, Health Care
    APCO Worldwide Inc., United States
  • Lucy  Rose, MBA
    Lucy Rose, MBA President
    Lucy Rose and Associates, LLC, United States
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Contact us

Registration Questions?

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Preconference Short Courses

Drug and Medical Device Ad Promo Primer

Digital Learning Catalog

DIA Learning: eLearning Soultions