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Advertising and Promotion Regulatory Affairs Conference

This event is now offered in a new entirely virtual format.

Agenda

Day 1 Mar 05, 2021

10:00 AM — 3:00 PM Drug and Medical Device Ad Promo Primer

Day 2 Mar 08, 2021

9:45 AM — 10:00 AM Welcome and Opening Remarks
10:00 AM — 11:15 AM Session 1: FDA Update - What’s New and What’s Worth Reiterating
11:15 AM — 11:30 AM Break
11:30 AM — 12:30 PM Session 2: Virtual Marketing and Promotion - Lessons from COVID and Future Impact
12:30 PM — 1:30 PM Break
1:30 PM — 2:15 PM Session 3: Search Engine Marketing and Optimization: Keywords, Metadata, and Beyond
2:15 PM — 2:30 PM Break
2:30 PM — 3:30 PM Session 4: Using Influencers, Endorsers, and Testimonials in Your #Sponsored Campaigns
3:30 PM — 3:45 PM Break
3:45 PM — 4:15 PM Building Acumen: P-Value Power Learning
4:15 PM — 4:20 PM Day One Wrap-Up

Day 3 Mar 09, 2021

10:00 AM — 10:35 AM Welcome to Day 2 and Recent and Relevant – Insights from the DIA Ad Promo Working Group
10:35 AM — 11:35 AM Session 5: Updates from OPDP’s Research Team
11:35 AM — 11:45 AM Break
11:45 AM — 12:15 PM Session 6: Industry Perspective - Application of OPDP Research to Enhance Promotional Materials (Case Study)
12:15 PM — 1:15 PM Break
1:15 PM — 2:15 PM Session 7: The Future of Marketing: Key Trends You Need to Understand in 2021 (and beyond)
2:15 PM — 2:30 PM Break
2:30 PM — 3:30 PM Session 8: Ad Promo and Digital Health: Recent Advances
3:30 PM — 3:45 PM Break
3:45 PM — 4:45 PM Session 9: How to Apply the CFL Guidance: References and Disclaimers
4:45 PM — 4:50 PM Day Two Wrap-Up

Day 4 Mar 10, 2021

10:00 AM — 10:15 AM Welcome to Day Three and Ad Promo Tribute
10:15 AM — 11:30 AM Session 10: OPDP Core Launch Review -FDA and Industry Perspectives
11:30 AM — 11:45 AM Break
11:45 AM — 12:45 PM Session 11: Targeted Advertising and Patient Privacy: Use of Sensitive Information
12:45 PM — 1:45 PM Break
1:45 PM — 2:30 PM Session 12: Beyond the Letter-Recent and Relevant Legal Cases
2:30 PM — 2:45 PM Break
2:45 PM — 3:30 PM Tips, Tools, and Templates: Developing Brief Summaries, Major Statements and Important Safety Information
3:30 PM — 3:40 PM Break
3:40 PM — 4:10 PM Open Q&A with Program Committee
4:10 PM — 4:20 PM Break
4:20 PM — 4:50 PM Meet and Greet with OPDP Staff
4:50 PM — 5:05 PM Closing Remarks

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Contact us

Registration Questions?

Send Email
1.888.257.6457

Preconference Short Courses

Drug and Medical Device Ad Promo Primer