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Advertising and Promotion Regulatory Affairs Conference

Session 4: Using Influencers, Endorsers, and Testimonials in Your #Sponsored Campaigns

Session Chair(s)

Joanne  Hawana, JD, MS

Joanne Hawana, JD, MS

  • Member
  • Mintz, Levin, Cohn, Ferris, Glovsky & Popeo P.C., United States
Heather  Banuelos, JD

Heather Banuelos, JD

  • Counsel
  • King & Spalding LLP, United States
In today’s world of social media and the rise in influencer marketing throughout all industries, patient and physician endorsements for medical products can lend authenticity and emotional appeal to the biopharma marketing mix. To integrate testimonials, ambassadors, influencers, and spokespersons into their toolbox, marketers must understand the FDA and FTC laws, rules, and regulations applying to endorsements. This session will explore the legal and regulatory compliance issues that arise, as well as ways to safely, ethically, and transparently harness the great potential of patient and provider voices to full effect.
Learning Objective :
  • Describe FTC requirements for public disclosure of material connections between a marketer and an influencer or expert endorser
  • Describe FDA requirements related to the use of testimonials and endorsements,
  • Identify the key risks and mitigation measures including best practices for training and monitoring brand ambassadors and influencers
  • Discuss best practices for safe, ethical, and transparent patient engagement


Laura M Sullivan, JD


Laura M Sullivan, JD

  • Senior Attorney, Division of Advertising Practices
  • Federal Trade Commission, United States
Nicole  Hoadley, MBA


Nicole Hoadley, MBA

  • Vice President, Client Services
  • Snow Companies LLC, United States
Anna  Williams, MS


Anna Williams, MS

  • Director
  • Alkermes, United States