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Session 2: Closer to the Customer: Real-World MedInfo in Action
Session Chair(s)
Sarah Dunnett
Medical Operations Partner
Sarah Dunnett Consulting Ltd, United Kingdom
Let’s see how Medical Information puts customers — especially patients — at the center. This session features stories of embedding the patient voice, responding to crises with agility, identifying engagement gaps, and designing accessible content through pictograms. Find out how MI teams deliver information that truly resonates in real-world situations
Speaker(s)
Embedding the Patient Voice into Medical Information: A Multi-Functional Approach to Enhance Clarity, Access, and Trust
Marta Moreno, PhD
Ipsen, Spain
Global Medical Information Senior Manager
Crisis Management in France: An agile and collaborative response to serve patients
Patricia BELLOT
Sanofi, France
Medical Information Lead France and Benelux
Qualitative identification of gaps in the practice landscape of patient involvement in publications
Adeline Rosenberg
King's College London, United Kingdom
Doctoral researcher - Centre for Pharmaceutical Medicine Research
Enhancing Understanding of Medicine Information: A multi-stakeholder Approach to Uniform Pictograms
Yara Mangindaan
Medicine Evaluation Board (MEB), Netherlands
Pharmacist Patient Information
Enhancing Understanding of Medicine Information: A multi-stakeholder Approach to Uniform Pictograms
Carolien Van De Wal, PharmD
MSD, Netherlands
Director Regulatory Affairs