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Session 10 Track 1: From Misinformation to Clarity: Scientific Storytelling in the Digital Era
Session Chair(s)
Christina Nixon, PhD
Senior Director, Medical and Scientific Communications
Alphanumeric, United States
In an age of information overload, communicating scientific data in an appealing way that supports understanding is a valuable skill. Through scientific storytelling, medical communications professionals have an effective tool to combat misinformation, foster trust, and expand reach to a broader audience.
Learning Objective : At the conclusion of this session, participants should be able to:- Define the elements needed for an impactful scientific story
- Describe ways to apply principles of scientific storytelling to content development workflows
- Identify opportunities to correct misinformation
Speaker(s)
Misinformation and What Medical Information Can Do
Michael DeLuca, PharmD, MBA, MS, RPh
EVERSANA, United States
Executive Vice President, Global Medical Affairs & Medical Information
From Complexity to Clarity: Using storytelling for Clear Communication and Combating Misinformation
Pooja Srivastava Banerjee, MPharm
Krystelis Ltd, India
Senior Director & Head, Medical Communications
Digital Storytelling for HCPs
Nga Tong, MPH
Dynavax, United States
Director, Medical Information, Communications, and Operations