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Session 8 Tracks 1 and 3: Unlocking Omnichannel Success: Bridging Gaps in Medical Communication and Strategy
Session Chair(s)
Rachel Kennedy
Sr Dir, Head of Scientific Communications
Moderna Tx, United States
This session brings together speakers from Biotech/Pharma, Consulting, and Medical Communications Agencies to explore strategies for successful medical omnichannel transformation. Discussions will focus on the integration of people, processes, and technology to enhance engagement with healthcare providers. Attendees will gain actionable insights to build capabilities, break down siloes, and drive impactful communication and collaboration.
Learning Objective : - Recognize the people, process, and technology aspects of the strategy to achieve the medical omnichannel transformation
- Identify actionable pathways to advancing medical omnichannel engagement capabilities
- Integrate omnichannel ways of working in day-to-day engagements and collaborations
Speaker(s)
From Vision to Value: The Role of Strategic Scientific Communications in Medical Omnichannel Success
Rachel Kennedy
Moderna Tx, United States
Sr Dir, Head of Scientific Communications
Break Down Siloes: Building a Winning Medical Omnichannel Strategy to Transform HCP Engagement
Jones Jaick, MBA
ZS Associates, United States
Associate Principal
From Mountain to Molehill: Designing Grassroots Strategies for Medical Omnichannel Transformation
Tim Mitchell, PhD
Klick Health, United States
Managing Director, Medical Communications & Innovation