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Session 9: Ad Promo’s Role in Early Cross-Functional Planning
Session Chair(s)
Zoe Dunn
President & CEO
Hale Advisors, Inc., United States
Micheline Awad, MBA
Sr. Director, Regulatory Advertising, Promotion, and Labeling
Day One Biopharmaceuticals, United States
Empower your promotional strategies with compliance at the forefront by integrating AdPromo regulatory insights from the very beginning to support innovative brand planning. In this session, we’ll explore how to involve regulatory AdPromo early in the development process from labeling to promotional materials to help transform brand planning and open new doors for impactful, compliant messaging. Join industry experts as they reveal strategies to streamline collaboration between cross-functional teams to avoid roadblocks and boost commercial success. Don’t miss this chance to discover how early AdPromo regulatory involvement can turn potential challenges into effective, groundbreaking campaigns that stay ahead of the curve!
Learning Objective : At the conclusion of this session, participants should be able to:- Discuss the Benefits of Early AdPromo Regulatory Involvement
- Identify Effective Collaboration Strategies
- Recognize the Full Lifecycle Impact of Compliance
Speaker(s)
Chapter 1 – Labeling
Micheline Awad, MBA
Day One Biopharmaceuticals, United States
Sr. Director, Regulatory Advertising, Promotion, and Labeling
Chapter 2 – Launch Planning
Janet Gottlieb, PhD
Canopy Life Sciences, United States
Head of Medical Review Solutions
Chapter 3 - CFL (Consistent with the FDA-Required Labeling)
Josie Waters
DTC Promotion Specialist, United States
DTC Promotion Specialist
Chapter 4 – New Technologies
Zoe Dunn
Hale Advisors, Inc., United States
President & CEO