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Hyatt Regency Bethesda

2025 年 02 月 24 日 7:00 上午 - 2025 年 02 月 25 日 4:20 下午

One Bethesda Metro Center, 7400 Wisconsin Avenue, Bethesda, MD 20814-5326

Advertising and Promotion Regulatory Affairs Conference

Advancing Advertising and Promotion in the Age of Innovation

Session 6: Navigating the Complexities of PRC Management

Session Chair(s)

Micheline  Awad, MBA

Micheline Awad, MBA

Sr. Director, Regulatory Advertising, Promotion, and Labeling

Day One Biopharmaceuticals, United States

Georgina  Lee, PharmD

Georgina Lee, PharmD

Executive Director, Global Regulatory Labeling, Advertising and Promotion

Disc Medicine, United States

This session will delve into the strategic management of promotional review committees (PRC). We will explore the best practices for ensuring launch readiness, managing post-approval activities, reviewing and approving CFL data, and making informed risk decisions. Additionally, we will discuss effective training strategies, from training project owners on regulatory fundamentals to preparing new regulatory reviewers. At the end of this session, attendees will gain valuable insights to optimize their PRC and drive maximum promotional success.

Learning Objective :
  • Identify strategies to streamline the PRC review and approval process for product launches, post-approval activities, CFL data and determining the appropriateness of supporting studies
  • Develop effective training programs to equip project owners and regulatory reviewers with the necessary knowledge and skills to ensure compliance and mitigate risks
  • Explore frameworks and tools for conducting risk assessment and making informed decisions about the use of CFL data

Speaker(s)

Jan  Owen, MPH

Navigating the Complexities of PRC Management | Module 1: PRC Efficiency

Jan Owen, MPH

Sage Therapeutics, United States

Director, MLR Operations Excellence

Micheline  Awad, MBA

Module 2: Strengthening Regulatory Expertise

Micheline Awad, MBA

Day One Biopharmaceuticals, United States

Sr. Director, Regulatory Advertising, Promotion, and Labeling

Georgina  Lee, PharmD

Module 3: Optimizing Risk Decision-Making

Georgina Lee, PharmD

Disc Medicine, United States

Executive Director, Global Regulatory Labeling, Advertising and Promotion

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