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Session 4, Track C: Customer Engagement and Insights
Session Chair(s)
Barbara Nardi, PharmD
Global Director - Medical Communications
Thermo Fisher Scientific, Brazil
To make the Medical Information service available to more health professionals, not only Key Opinion Leaders (KOLs), it is essential to implement a multi-faceted approach. This can involve leveraging various channels and different professionals to act as internal ambassadors of medical information. Adapting communication styles for different stakeholders, including healthcare professionals (HCPs) and non-HCPs, is fundamental to effective medical information dissemination.
Learning Objective : - Gain insights on how to make the Medical Information service available to more health professionals, not only KOLs
- Identify how other medical professionals – MSL, Medical Manager and non-medical professionals – Sales Force can be internal ambassadors of Medical information
- Adapt communication styles for different stakeholders: HCP and non-HCP
Speaker(s)
Current Status and Challenges for Medical Information in Latin America: Experience from a Pharmaceutical Company
Lizbeth González, MSc
Takeda, Mexico
Sr. Medical Information Manager
Customer Engagement and Insights: MedInfo’s Role in the Medical Affairs Strategy Medical Manager’s View
Monalisa Bocchi, MD, MS
Merz Aesthetics Latam, Brazil
LatAm Senior Medical Manager
Cross-team Collaboration in Customer Engagement: MedInfo & Field Medical
Carolina Martinez Bonaldi, MSc
Daiichi Sankyo Brasil, Brazil
Oncology MSL Head