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Session 4: Innovation in Promotional Review
Session Chair(s)
Bob Dean, MBA
Head of Global Labeling Strategy & Ad/Promo
EMD Serono, United States
The use of artificial intelligence (AI) and machine learning (ML) can increase efficiency in promotional review and help reviewers with their performance. Currently a few companies and vendors are using advanced analytics in promotional review. Additionally, the use of AI in the actual review process of promotional materials will be discussed.
Learning Objective : At the conclusion of this session, participants should be able to:
- Describe AI’s impact on AdPromo review
- List the current AI tools to assist in AdPromo review
Speaker(s)
Speaker
Antonio Salumbides
Papercurve, Canada
Chief Technology Officer
Speaker
Shannon Hartley
Ernst & Young LLP, United States
Managing Director, Business Transformation, Health Sciences & Wellness
Speaker
DeAnn West
GSK, United States
Editorial Manager, U.S.Content Operations
Speaker
Ilyssa Levins
SecureCHEK AI, United States
CEO and Founder
Speaker
Tristan Reid
McCann Heath Australia, Australia
Engagement Director