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Session 2: Overcoming the Challenges of Media Exposure & Working with Influencers
Session Chair(s)
Dale Cooke, JD, MA
President
Phillycooke Consulting, United States
Podcasts, satellite media tours, and influencer-created content have exploded in their importance and prevalence. As senior executives, celebrities, and other influencers are increasingly speaking about prescription products, how can a company ensure that its efforts avoid OPDP and APLB enforcement? This session will address some of the challenges of working in these less scripted environments and provide tools and best practices for preparing.
Learning Objective : - How to effectively prepare senior executives and others to represent the company before media
- Address the complicated 2253 filing for non-traditional formats
- Work with influencers and take influencer content through approval process
- Be prepared to take corrective action in the event things go awry
Speaker(s)
Speaker
Michael Leis
Eversana Intouch, United States
Managing Director, SVP, Strategic Planning
Speaker
Nicol George, PharmD, RPh
ProPharma Group, United States
Executive Vice President, Promotional Review & Labeling Services
Speaker
Andrea Tillman
Green Room Communications, United States
Senior Vice President and Head, Consumer and Brand Integration