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Session 2: Effective Risk Communications in the COVID Era
Session Chair(s)
Annette S. Williams, MBA, RPh
Vice President, Pharmacovigilance
IQVIA, United States
The COVID Era has resulted in unprecedented levels and types of health communications directed at health care professionals, patients, and the public. This session will first examine challenges from the pandemic. Then, we will review key principles in developing effective communications and will explore methods for effectively engaging communities in discussions about vaccines, therapeutics and uncertainty. How to overcome communication barriers and ensure individuals can make informed decisions regarding optimal health for themselves, their families and the larger community.
Learning Objective : At the conclusion of this session, participants should be able to:
- Outline the key principles and skills necessary for an effective communication strategy
- Identify communities impacted and their key considerations
- Understand the critical importance of community relationship building and maintenance
Speaker(s)
Speaker
Sandra Quinn, PhD, MEd
University of Maryland School of Public Health, United States
Chair, Family Science and Senior Associate Director, Maryland Center for Health
Speaker
Michele Peake Andrasik, PhD, MEd
Fred Hutchinson Cancer Research Center, United States
Director, Social & Behavioral Sciences and Community Engagement