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Value Communications and Negotiations – Are You Prepared?
Session Chair(s)
Steffen Thirstrup, MD, PHD
Chief Medical Officer
European Medicines Agency, Netherlands
2-3 speakers will provide learnings and best practices based on their experience working with global teams to develop and communicate the evidence supporting the value of a product, elicit experiences from attendees and take questions
Learning Objective : Understand how to plan clinical development to meet regulatory and HTA demands Ensure robust and independent external review of data and materials Develop and refine messages to translate clinical value from the data Empower your team on strategy, value story, negotiations
Speaker(s)
Value Communication - How to be a Persuasive Negotiator?
Neelu Agrawal
PharmApprove, United States
Principal
What do HTA Organisations Expect from You as a Sponsor?
Carole Longson
Association of the British Pharmaceutical Industry (ABPI), United Kingdom
Chief Scientific Officer