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Session 11: Targeted Advertising and Patient Privacy: Use of Sensitive Information
Session Chair(s)
Kevin Madagan, JD
Partner
Reed Smith, LLP, United States
This session will review the key patient privacy protections in the United States and the restrictions they pose on the use of patient data in marketing campaigns. The session will also explore the nuances of how the National Advertising Initiative’s Code of Conduct, “Health Audience Segments” guidelines, could influence your ability to engage in targeted advertising using sensitive patient information.
Learning Objective : At the conclusion of this session, participants should be able to:
- Explain the limitations of state/federal law in ensuring patient privacy in targeted patient marketing
- Discuss self-imposed industry restrictions concerning targeted advertising using sensitive patient information
- Describe why industry leaders comply with the NAI’s self-imposed restrictions on the collection of sensitive patient information
Speaker(s)
Speaker
Stefani Klaskow
Google, United States
Industry Lead
Speaker
Anthony Matyjaszewski, JD
Network Advertising Initiative , United States
Vice President for Compliance & Member Development