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Covance Innovation Theater: Tailoring Your Journey Map Using a Data Driven Approach to Accelerate Patient Recruitment and Improve Patient Retention
Session Chair(s)
Melissa Harris
Head of Global Patient Recruitment & Engagement
Fortrea, United Kingdom
Patient centricity is a hot topic in 2020, but so is data driven study planning from an investigator performance and real world data perspective. Merging these elements together in the right place and time requires an orchestrated, well timed approach with multiple touch points across the study life cycle to drive maximal impact. Using our proprietary Patient Intelligence, Investigator Recruitment Performance and Real-World data sets, we will take you on a patient journey that accelerates patient
Speaker(s)
Panelist
Earl Seltzer, MBA
CTI, United States
Senior Director, Partnerships and Innovation