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IQVIA Innovation Theater: COVID-19 Disruption Provides a Pivotal Opportunity to Accelerate Patient Engagement Innovation
Session Chair(s)
Erica Prowisor, MBA
Global Head of Recruitment and Retention
IQVIA, United States
A critical driver to patient recruitment challenges is the ongoing evolution of the clinical trial landscape, and as we look to recover from COVID1-19, the acceleration of that evolution is exponentially higher. Innovation is needed to minimize friction for investigators, reduce site burdens, and drive productivity to safely recruit and retain the right patients. An innovative, holistic digital approach to recruitment can influence every aspect of trial design and transform patient recruitment in this new complex landscape.