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Best Practices in Developing Medical Information Responses
Session Chair(s)
Evelyn Hermes-DeSantis
Director, Research and Publications
phactMI, United States
Healthcare providers routinely request information from pharmaceutical companies’ medical information departments. The information provided in scientific response documents to these unsolicited requests need to be evidence-based, practical and useful, and provide a systematic summation of the medical literature. Additionally, the information needs to meet the needs of the healthcare provider requesting the information, for example oncology nurses who are at the forefront of therapy decisions and patient support. This session will provide best practices for: the sections of a scientific response document; content and channels to meet the needs of specific audiences such as oncology nursing; and structured authoring and reuse of content for improving efficiencies.
Learning Objective : Describe the appropriate sections of a scientific response document; Evaluate content of a scientific response document for appropriateness for oncology nurses; Describe efficiencies achieved with structured authoring and reuse of material.
Speaker(s)
Scientific Response Documents: Developing the Best Content
Evelyn Hermes-DeSantis
phactMI, United States
Director, Research and Publications
Differentiate Content Quality and Demonstrate Efficiency with Reuse and Structured Authoring
John Henry April, MA
Eli Lilly and Company, United States
Senior Director, Adaptive Content Strategy, Global Scientific Communications