返回 Agenda
A Changing Paradigm: Evolution of the Patient in the Information Era
Session Chair(s)
Alexandra Kantar, PharmD
Associate Director, Global Medical Information, Specialty
AbbVie, Inc., United States
As patients continue to become more informed and resourceful about their health and medicines, their questions and demands from the pharmaceutical industry become more complex and harder to navigate with existing guidances. This session explores emerging patient needs, innovative approaches to engaging patients, assisting them with their medical information inquiries, and enhancing their patient journey while staying compliant and not interfering with the patient/physician relationship.
Learning Objective :
At the conclusion of this session, participants should be able to:
- Describe the applicable guidances related to interacting with patients and the areas of highest uncertainty
- Illustrate innovative approaches such as new technologies or social media outlets in engaging with patients
- Identify tools to assist in writing in a more patient-centric fashion
Speaker(s)
Bringing the Patient’s Voice into Medical Information
Kelly Pincus, PharmD
GlaxoSmithKline, United States
Embedding a Culture of Patient-Centricity Within an Organization – How Can We Lead the Way?
Michelle Quinlan, PharmD
Pfizer, Inc., United States
Associate Director, Medical Information