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Branded Communication
Session Chair(s)
Jennie G Jacobson, PhD
President
Jacobson Medical Writing, Inc., United States
Most medical writing meetings deal with regulatory writing, publications, and continuing education. As for promotional/branded writing, few sessions include other branded materials produced by medical writers. This session will include writing training materials for sales representatives involved in medical advertising, publications, and promotion. Some medical writers consider medical advertising to be beyond actual medical writing, but if their output is regulated by the FDA’s OPDP, that position is hard to defend.
Learning Objective :
At the conclusion of this session, participants should be able to:
- Differentiate between branded and unbranded medical education output
- Identify promotional and nonpromotional aspects of publications
- Evaluate the different promotional vehicles used in medical advertising
- Synthesize the regulatory environment that directs output in the above genres
Speaker(s)
Promotional Aspects of Publications
Jennie G Jacobson, PhD
Jacobson Medical Writing, Inc., United States
President
Medical Advertising
Dan Benau, PhD
University of the Sciences, United States
Director, Biomedical Writing Programs
Creating Sales Representative Training Materials
Deborah Anderson, PhD, MSc, MT
DGA Medical Communications, United States
Medical writer/Instructional designer