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SESSION 1: PUTTING PATIENTS AT THE HEART OF WHAT WE DO!
Session Chair(s)
Peter Brodbin
Director of Medical Information Effectiveness
Pfizer Ltd, United Kingdom
This session will explore the approaches taken to focus on patients, to support their treatment and to go further and empower them in their treatment. We will hear about the challenges facing us in this task, what we are currently doing, what we can do better and how we can challenge to go further. Our experts will be presenting on putting patients at the heart of what we do and showcasing the benefits of this approach, from a Medical Information and Customer Engagement Programme point of view.
Speaker(s)
Medical Information: A Patient Centric Approach
Ana Barrias, PHARMD
Pfizer Inc, Portugal
Director, Regional Therapy Area Lead, Medical Information
Medical Information to Patients – Coaching Improves Therapy Persistence and Addresses Patient Care Barriers
Ruth Schruefer, PHD, MSC
Biogen Gmbh, Germany
Sr. Medical Manager, Medical Operations/Medical Information