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Patient Perspective Diversity: Taking Cultural Differences in Patient Views Into Consideration in US, EU, and Japan
Session Chair(s)
Atsushi Tsukamoto, PHD, MSC
Head is Therapeutic Area Strategies
Daiichi Sankyo, United States
This session will discuss potential cultural impacts on various patient engagement processes, especially in US, UK and Japan. Presenters will briefly overview the contextual differences, such as medical system, provide actual cases, and facilitate the participants to identify tips to listen to patients globally, in order to incorporate those into global drug development.
Learning Objective : Describe general patient practice and value differences (including in patient-doctor relationships) between Eastern culture and Western culture, and also understand the background to those differences; Identify potential opportunities and limitations to leverage patient voices in different cultures; Discuss further incorporating global diverse patient voices into drug development.
Speaker(s)
Nurse Point of View
Noriko Fujiwara, MS, RN
IMSUT Hospital, The Institute of Medical Science, The University of Tokyo, Japan
Certified nurse specialist in Cancer Nursing
Intercultural Point of View (UK)
Gareth Julian Monteath, PHD, MBA, MS
Link Global Solution Inc., Japan
Executive Director
USA Point of View
Robert Hilke, MA
Hilke Communications Corporation, Japan
Chief Executive Officer