Advertising and Promotion Regulatory Affairs Conference

Customers (patients, caregivers, and health professionals) expect pharmaceutical and disease content that is aligned with their reality of living in a “digital first” world. They want relevant content and information when, where, and how they want it. Meeting the needs of the digital patient and online health professional has been a challenge for many pharmaceutical companies. This session will discuss online and digital content, targeting, and promotion in a digital world. Additional topics include the challenges of pharmaceutical content in a mobile first world, industry benchmarks, data and privacy concerns, and how digital can support multi-channel and traditional marketing campaigns.