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SINDUSFARMA

2018 年 11 月 28 日 8:00 上午 - 2018 年 11 月 28 日 5:30 下午

Rua Alvorada, 1280 - Vila Olimpia, Sao Paulo - SP, 04550-044, Brazil

Latin America Medical Information and Communication Workshop

Speakers will share their successes and best practices in medical information and contact center departments.

Session 2:Creating Value to Patients and HCP Support: How to Balance Between Providing Product Information, Including on the Field and Face-to-Face Interactions Versus Compliance Challenges

Session Chair(s)

Karen  Takeuti, MBA, RN

Karen Takeuti, MBA, RN

Medical Communication Lead – Brazil

Bristol Myers Squibb, Brazil

Ana Carolina  de Almeida, PhD, MSc

Ana Carolina de Almeida, PhD, MSc

Scientific Manager (MSL)

Roche, Brazil

Barbara  Nardi, PharmD

Barbara Nardi, PharmD

Global Director - Medical Communications

Thermo Fisher Scientific, Brazil

This session will discuss how medical information can bring value to patients and HCP, providing product and disease information in compliance with related regulation.

Learning Objective : At the conclusion of this session, participants should be able to:
  • Recognize how to stay compliant and provide a better experience for patients and HCP
  • Apply copyright rules to the medical affairs role
  • Describe best practices for providing product information to customers
  • Identify challenges within the medical affairs field role on how to establish a relationship with the HCP taking into account a strongly regulated area

Speaker(s)

Ana Carolina  de Almeida, PhD, MSc

Speaker

Ana Carolina de Almeida, PhD, MSc

Roche, Brazil

Scientific Manager (MSL)

Fernando  Iazzetta

Speaker

Fernando Iazzetta

Chiesi Farmaceutica, Brazil

Head of Legal Brazil

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