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Digital Innovations for Medical Information Contact Centers
Session Chair(s)
Holli Simmons-Little, MS
Director, The Lilly Answers Center
Lilly USA, LLC, United States
This session is designed to provide examples of the latest technologies, systems, and practices that are enhancing or redefining the way pharmaceutical companies are interacting with their customers. Specific, in-depth examples from currently deployed online and digital resources for access to medical information for both patients and health care professionals will be presented. This session will explore the process of innovation within the highly-regulated field of medical communications with the goal of giving you a better sense of how to navigate the innovation landscape, including examples of innovation successes and failures.
Learning Objective : Discuss leading-edge technologies and processes that have the potential to either create efficiencies or enhance the way medical information and communications professionals interact with their customers; Define the skills and practices that will make them a better innovator in the medical information and communications environment.
Speaker(s)
Insights Into Texting, Social Media, and Virtual Reality
Andrea Marie Tenbarge, PHARMD
Eli Lilly and Company, United States
Consultant, Medical Digital Strategy and Capabilities
Innovation in Medical Information: Transforming How We Work
Joseph Falcone
Bristol-Myers Squibb, United States
Lead, Medical Digital Solutions