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Teuteberg Innovation Theater: Expanding Patient Recruitment Globally With Social Media
Session Chair(s)
Splash Clinical, LLC
United States
Social media and online marketing is one of the least utilized, yet most cost effective ways to recruit patients for clinical trials. Online marketing a great tool in the US, but it can be very beneficial globally as well. In Europe, 70% of people are active Internet users, which presents a huge opportunity for recruiting worldwide. Digital media’s unique targeting can recruit up to 50% more study referrals at a more cost effective rate than traditional media.
Attend this presentation to learn how to utilize digital marketing to boost recruitment, while reviewing a case study.
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