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Prescription Drug Marketing Regulatory Primer
Session Chair(s)
Lucy Rose, MBA
President
Lucy Rose and Associates, United States
This interactive workshop will provide a basic introduction to the regulation of prescription drug advertising and promotion. It will cover such important information as fair balance, required claim support, comparative claims, preapproval activities, and medical conventions.
Learning Objective : Discuss important environmental forces and agencies impacting the regulation of prescription drug promotion; Apply advertising and promotional regulations to advertising/marketing materials; Explain the importance of reviewing FDA regulatory letters as they apply to these regulatory decisions.
Speaker(s)
FDA Point of View
Thomas W. Abrams, MBA, RPh
Former FDA, United States
Retired, Director, Office of Prescription Drug Promotion, OMP, CDER
注册方法
Registration override should work.