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Leveraging Diverse Patient Insights
Session Chair(s)
Jane Myles, MSc
Program Director
Jemtech Co, United States
Incorporating patient insights in the clinical trial development process is gaining momentum industry-wide, and this symposium will share different experiences with leveraging patient insights. We will examine how a large pharmaceutical company sought a deeper understanding of attitudes and perceptions from the patient perspective and leveraged their learnings to influence change to the protocol as well as the strategic recruitment plan. Factors that contribute to recruitment of women in HIV-1 clinical trials as well as the factors which should be considered when planning a clinical trial intended to enroll women will be explored. We will also explore key drivers behind the low rates of clinical trial participation among minorities, including lack of information about ongoing trials and lack of racial and ethnic diversity among investigators.
Learning Objective : Explain how a large pharmaceutical company used patient insights to identify areas of improvement; Review variables which contribute to recruitment of women in clinical trials; Identify the key drivers that contribute to the under-representation of minorities in clinical research including the importance of increasing participation.
Speaker(s)
Leveraging Patient Insights to Disrupt the Traditional Approach and Influence Change
Deborah Howe
Alexion, AstraZeneca Rare Disease, United States
Director, Global Patient Recruitment and Engagement
Making WAVES: Holistic Approaches to Recruiting Women from the First Global All-Women’s HIV Clinical Study
Lisa Marie Montafia
Gilead Sciences, Inc., United States
Senior Clinical Trials Manager
Addressing the Challenges of Minority Recruitment in Clinical Trials
Bernadette Tosti
Quintiles, United States
Sites and Patients