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BBK Worldwide Innovation Theater: mHealth: A New Era in Patient Engagement
Session Chair(s)
BBK Worldwide
United States
For patient engagement in clinical trials, mHealth has quickly become the new baseline – a minimum requirement to reach and connect with patients in today’s mobile-centric world. Join BBK Worldwide, along with mHealth experts from Landon Pediatric Foundation and CareThings, organizations working to improve clinical research through wearables and mHealth, as they discuss the exciting opportunities within mHealth and share first-hand clinical trial experiences. Moving beyond theory and promise, learn how advancements in apps, wearables, and personalized content delivery, are shaping a new model for patient engagement and impacting the entire clinical research enterprise.
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