Medical & Scientific Communications 2015 Annual Forum

Social media differs from standard media in that it can be a two-way communication with a specific audience, rather than an information push. Challenges are many but the solutions have, so far, been few and far between. This presentation will delve into the applicability of social media to the life sciences, the history of the FDA guidance documents, and the trends and best practices for social media use, including a case study that looks at how medical publications and social media are forging new ground and re-defining the space scientific exchange and promotion