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DIA 2027 · San Diego, CA

Track 4: Medical Affairs and Scientific Communication

This track examines global perspectives from Medical Affairs professionals and scientific communicators across the life sciences industry. Sessions highlight best practices and emerging trends in medical writing, regulatory and scientific content development, field medical activities, and stakeholder engagement, with a focus on delivering high-quality and compliant communications, leveraging technology and AI, strengthening cross-functional collaboration, and advancing project management and leadership capabilities throughout the product lifecycle.

Themes
  • AI-Native Medical Affairs and Scientific Communications: Provide insights on how AI is reshaping scientific content creation, review, delivery, discovery, and measurement, governance, including practical strategies for responsible, effective, and scalable implementation
  • Future of Medical Writing in a Rapidly Changing Environment: Share perspectives on how medical writing is evolving in response to AI, global regulatory change, content automation, and growing expectations for speed, quality, and strategic business impact. Highlight where human expertise remains essential and where automation can create efficiencies
  • Content Standardization, Governance, and Scale: Discuss approaches for implementing scalable content standards, governance models, digital protocols, and operating approaches that improve consistency, compliance, reuse, and efficiency
  • Personalized Scientific Content and Stakeholder Engagement: Provide insights on how whether personalized medicine requires more personalized scientific content, and how Medical Affairs can tailor education, communications, and engagement for different stakeholders without compromising accuracy or compliance
  • Field Medical in the Age of AI: Highlight how AI is changing the role of Field Medical, including how teams identify insights, prepare for scientific exchange, support KOL engagement, and demonstrate value in an increasingly digital environment. Explore the evolving competencies needed for MSLs, payer MSLs, and other medical affairs and scientific communication professionals
  • Patient-Centric Scientific Communications and AI: Highlight how Medical Affairs and scientific communications teams can ensure patient-facing materials, informed consent content, and AI-enabled communications are understandable, transparent, inclusive, and trustworthy
  • Trust and Transparency in Regulatory Affairs: Discuss emerging expectations for transparency, data sharing, representation, fair access, patient centricity, and industry accountability throughout regulatory documents, drug dossiers, and submissions
  • Education Continuums and High-Impact Scientific Exchange: Share successful models on how organizations can create connected education journeys for KOLs, clinicians, patients, and other stakeholders, moving from one-time content delivery to sustained scientific learning and engagement
  • Medical Affairs Leadership in an Era of Influence, Misinformation, and Public Trust: Provide insights on how Medical Affairs can lead credible patient and clinician education in a world shaped by influencers, digital channels, misinformation, disinformation, and rapidly shifting public expectations.
Key Questions to be Addressed
  1. How can medical writers leverage AI, digital capabilities, and new technologies to improve scientific exchange, stakeholder experience, and organizational impact while maintaining trust, compliance, and scientific integrity?
  2. What skills need to be developed to take advantage of emerging technologies?
  3. What operating models, governance approaches, capabilities, and cross-functional partnerships are needed to scale innovation, standardization, and content excellence across the organization?
  4. How can organizations create more personalized, relevant, and connected scientific engagement and education experiences for healthcare professionals, patients, caregivers, and other stakeholders?

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