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Exhibitor Marketing Kit

Your Booth Is Booked - Now What?

Get the Word Out About Your Attendance at the DIA 2019 Global Annual Meeting!

Increase your booth traffic and raise your company’s awareness in the media and the industry. The earlier you start, the more successful you’ll be at driving your target audience to your booth.

Let Your Customers Know Where You Will Be in June!

In addition to the numerous options we have available through the Marketing & Industry Support Opportunities brochure, DIA is pleased to provide you with some free ways to help you promote your presence to your customers!

Customer Invite Program - Powered by VIP Guest Invites

New for 2019, we are excited to offer you a complimentary, and fully customized, pre-show marketing and customer invite service.

The program is a free and convenient exhibitor resource designed to give you everything you need to promote your presence at DIA 2019 to all of your customers and prospects, while inviting them to register as your guest with exclusive discounts.DIA 2019How Can I Use VIP Guest Invites to Share My Promo Codes?

As an exhibitor, you have a personalized pre-show marketing dashboard where you will find the following:

  • Your exclusive promo codes which allow your customers and prospects to register with an attendee discount or a one day exhibit hall access badge
  • Banner Graphics for your email signatures and website.
  • Ready-To-Send HTML Email Invite download which you can send via whichever email broadcast service you use.
  • Web Invite is a link that allows you to send customers to your online email invite with just one click.
  • Social Media Tools for sharing your codes on LinkedIn, Facebook, Twitter and more.

All tools already been customized to feature your company logo, booth number, and exclusive promo codes.

The link to your customized dashboard has been emailed to your primary exhibit contact. If you would like the link resent to you, or for assistance of any kind with your pre-show marketing, please contact VIP Guest Invites, our official vendor at or 800-211-6570.

NEW for 2019! Exhibitor Talent Show

Are you looking for a fun way to attract attendees to your booth? Do you or one of your colleagues have a talent you'd like to share? DIA is looking for talented exhibitors to participate in our first exhibitor talent show!

Maybe you can play an instrument, perform spoken word, sing a song, do a dance, tell jokes (just make sure to keep it clean), or even perform a magical act that will make your colleague disappear!

Each exhibitor will have a 3-5 minute spot on either Tuesday or Wednesday during the coffee service that precedes the first session. A small stage and sound system will be available each day. It's free to participate, and you'll receive recognition (name, company, logo, talent) on the Talent Show Schedule which will be displayed throughout the week. Have a colleague post a video of your performance at the talent show on your Social Media accounts. Be creative! Maybe you can incorporate your company name, products, or services into your performance!

The talent show will be advertised in the DIA Global App and in the online agenda.

DIA 2019 Graphics

  • Place a banner on your website and link to
  • Post the DIA 2019 details to your company’s event page. DIA 2019 provides the best opportunity to meet with people from around the world, share your views and knowledge, network, and build new relationships with 6,000+ life sciences professionals
  • Add a banner to your email signature to promote your presence
  • Upload a banner to your blog

Please link graphics to the DIA 2019 website:

For print pieces, use the EPS files. For emails and websites, use the JPG files.

DIA 2019  DIA 2019

  "Exhibiting At"  Generic Banners
 120x240 Graphics:   EPS  JPG  EPS  JPG
 180x150 Graphics:
 300x100 Graphics:
 300x250 Graphics:
 468x60 Graphics:
 628x78 Graphics:
 1200x628 Graphics:

Connect and Engage with Attendees Prior to San Diego through Social Media!

Twitter Follow @DrugInfoAssn for real-time updates
LinkedIn Connect with us and stay informed 
Instagram Post Your Pictures on Instagram
Facebook Like @DrugInfoAssn on Facebook
YouTube Browse videos on DIA’s YouTube channel
LinkedIn Join the DIA LinkedIn Group to Network with more than 36,000 members

Follow #DIA2019 for real-time updates prior, during, and after San Diego.

Here are some tweets and/or posts to get you started:
  • Visit our booth # XXXX at #DIA2019 June 23-27 @SDConventionCtr in San Diego!
  • Q: Where Do All the Thought Leaders in the Life Sciences Industry Come Together? A: #DIA2019 June 23-27 in San Diego.
  • We’ll be at #DIA2019 @SDConventionCtr in San Diego June 23-27. Stop by our booth XXXX to forge new partnerships!
  • Don’t miss the premier Annual Meeting for Life Sciences Professionals #DIA2019 June 23-27 in San Diego. We’ll be there!

Questions about the Exhibitor Marketing Kit? Contact us at

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