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Virtual

Oct 18, 2023 11:00 AM - Mar 13, 2024 12:15 PM

(US Eastern Standard Time)

Responsive Search Ads (RSA) and Prescription Drug Promotion

Develop strategies to ensure prescription drug promotion through RSA is compliant

Presenters

Mark  Gaydos

Mark Gaydos

Head of Labeling and Advertising & Promotion, Global Regulatory Science, Moderna, United States

Mark most recently served as Global Head of Advertising & Promotion within Sanofi's Global Regulatory Affairs organization, with responsibility spanning the General Medicine, Specialty Care, and Vaccine portfolios. In this role, Mark was accountable for regulatory leadership and strategy in supporting impactful product promotion and maintaining strict regulatory compliance in the interest of promoting and protecting patient health. During more than 30 years in industry, Mark has held leadership roles across numerous therapeutic areas, including responsibility for regulatory strategies across the product lifecycle.

Jason  Cober, MPA

Jason Cober, MPA

Director Regulatory Review, AI, Digital Transformation , ProPharma Group, United States

Jason Cober is the Director - Regulatory Review, AI, and Digital Transformation at ProPharma Group. He previously led FDA/OPDP's eCTD implementation and has 17 years' experience with the Agency's eCTD specification and guidance development process.

Nicol  George, PharmD, RPh

Nicol George, PharmD, RPh

Executive Vice President, Promotional Review & Labeling Services, ProPharma Group, United States

Nicol George, Pharm.D., R.Ph., is the Vice President, Promotional Review Services & Labeling at OneSource Regulatory (OSR) a ProPharma Group Company, where she manages the Regulatory & Medical Review staff, provides executive level consulting services including leadership mentoring,process improvements, electronic review system implementations & Advertising and Promotion Training. Before joining OSR, Nicol was at Baxter Healthcare where she held the position of Director, Global Regulatory Affairs Labeling, Advertising & Promotion & led an international team for 5 years (2012-2017). Nicol has been in the industry for over 20 years with pharma, biologic & device experience in Medical (Med Info & Medical Science Liaison) & Regulatory Affairs.

Adam  Remiszewski

Adam Remiszewski

Associate Director, Regulatory Affairs, AbbVie/Allergan Aesthetics, United States

Adam Remiszewski is an Associate Director, Regulatory Affairs – Digital Advertising and Promotion at Allergan Aesthetics, an AbbVie Company. His primary focus is on developing innovative approaches to review processes internally as well as solutions to regulatory requirements in the digital and social ecosystem. In addition to being a day-to-day brand regulatory reviewer, he develops training materials for marketing professionals on digital/social regulations and considerations within the pharmaceutical space. His background primarily focused on the commercialization of new-to-market pharmaceutical products and has worked on marketing teams and digital centers of excellence, as well as led creative agency teams for large and small pharma.

Melanie  Nasuti, MS

Melanie Nasuti, MS

Senior Director, Regulatory Affairs, Merck & Co., Inc., United States

Melanie is a Senior Director of Regulatory Affairs at Merck & Co., Inc. in North Wales, Pennsylvania. She oversees the promotional regulatory strategy and the regulatory review, approval, and submission of promotional materials for Merck’s oncology products that are co-promoted with other companies. She has over 24 years of industry experience, including roles in Global Medical Affairs, Global Labeling, Global Safety and Clinical Research.

Peter  Levin

Peter Levin

SVP Search and Social, Publicis Health Media, United States

Pete is Senior Vice President of Paid Search & Social practice, responsible for driving strategic approach, best practices, and partnerships across the team of over 125 Paid Search and Social marketing professionals. With over a decade of experience in the Health and Wellness space, Pete has supported enterprise clients in both CPG and pharma verticals with a passion for fostering innovation, collaboration, and team building. He started managing Paid Search campaigns focused on lead generation and e-commerce in 2006. Pete joined Razorfish Healthware (now Razorfish Health) in 2011, later moving to the Publicis Health Media. He holds a B.B.A. in marketing from the University of Massachusetts at Amherst’s Isenberg School of Management.

Brian  Baseman

Brian Baseman

VP, Paid Search, Publicis Health Media, United States

Brian is Vice President of Paid Search, responsible for developing and evolving search strategies, vision, and best practices with his team to help move clients forward. Joining Publicis Health Media in 2016, Brian has 7 years of experience across several pharmaceutical companies and conditions with a total of 12 years in the Paid Search industry. He holds a MS in integrated marketing communications from West Virginia University and a B.S.B.A from Robert Morris University.

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