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Virtual

Oct 18, 2023 11:00 AM - Mar 13, 2024 12:15 PM

(US Eastern Standard Time)

Responsive Search Ads (RSA) and Prescription Drug Promotion

Develop strategies to ensure prescription drug promotion through RSA is compliant

Overview

Wednesday, October 18 11:00AM-12:15PM ET

Responsive Search Ads, or RSA, is currently the sole method provided to marketers to create sponsored links on the major search engine platforms. Implemented by Google, Bing, and Yahoo throughout 2022, the variable-display features of RSAs present regulatory compliance challenges to prescription drug marketers. This roundtable webinar will be moderated by Jason Cober from FDA’s Office of Prescription Drug Promotion (OPDP) and include representatives from Industry with a deep knowledge of RSAs. Panelists will discuss best practices, lessons learned, and strategies to ensure prescription drug promotion through RSA is both effective and compliant.

Meeting Designed For:

  • Regulatory Affairs
  • Marketing/Advertising
  • Communications
  • Compliance
  • Medical Information and Affairs
  • Legal
  • Patient Engagement

Learning objectives

At the conclusion of this activity, participants should be able to:
  • Recognize and assess the challenges presented to prescription drug marketers by responsive search ads
  • Develop strategies to ensure prescription drug promotion through RSA is compliant
  • Adapt existing publishing processes to incorporate best practices when utilizing RSA

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