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*Short Courses require an additional registration fee. You do not need to be registered for the forum to attend*

This Short Course will be offering in a virtual format only

Navigating a global advertising and promotion function can be challenging. Creating a compliant and flexible process while bearing in mind regional and country differences along with ensuring processes are not “US-centric” is a common challenge faced by sponsors.

Focusing on the EU and Canada, this session will address the foundational regulatory and legal requirements, provide insights into best practices for a global adpromo process, and using case studies / examples, highlight key pitfalls and how to overcome them.

The presenters will address the biggest questions faced by sponsors today (e.g., DTC messaging, press releases, social media, advertising and promotion v. information, corporate websites) to ensure the development of globally compliant materials while reducing burden on the company.

Learning objectives

At the conclusion of this session, participants should be able to:
  • Identify various country and regional approaches in the review committee organization and representation
  • Discuss common advertising and promotion pitfalls
  • Describe key regulatory and legal advertising and promotion requirements for EU and Canada