Overview

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Navigating a global advertising and promotion function can be challenging. Creating a compliant and flexible process while bearing in mind regional and country differences along with ensuring processes are not “US-centric” is a common challenge faced by sponsors. Focusing on the EU and Canada, this session will address the foundational regulatory and legal requirements, provide insights into best practices for a global adpromo process, and using case studies and examples, highlight key pitfalls and how to overcome them. The presenters will address the biggest questions faced by sponsors today (eg, direct to consumer messaging, press releases, social media, advertising and promotion v. information, corporate websites) to ensure the development of globally compliant materials while reducing burden on the company.

Who should attend?

Professionals with intermediate to advanced knowledge of, and experience in, advertising and promotion and who are involved in: Benefit-risk assessment and communication, medical product safety assessment, post-market studies and real-world evidence generation, regulatory affairs, medical information, medical communications, medical affairs, corporate and commercial communications, customer engagement programs, including patient support programs.

Learning objectives

At the conclusion of this short course, participants should be able to:

Identify various country and regional approaches in the review committee organization and representation
Discuss common advertising and promotion pitfalls
Describe key regulatory and legal advertising and promotion requirements for EU and Canada

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Global AdPromo: Considerations for Compliance and Success

Overview

Who should attend?

Learning objectives

Be informed and stay engaged.