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*Primer require an additional registration fee. You do not need to be registered for the forum to attend*

This Primer will be offering in a virtual format only

DIA’s Ad Promo Primer returns this year for participants to learn about prescription drug and biologic promotional standards, tactics, execution, and enforcement. The primer is practical and key for those new to the field as well as experienced professionals who are seeking a refresher. The primer will be virtual and is designed for Regulatory, Legal, Medical, Compliance, or Marketing professionals, their advisers, and consultants, or for Students or anyone else in the field interested in networking while learning more about prescription drug or biologic product promotion.

Learning objectives

At the conclusion of this session, participants should be able to:
  • Discuss current regulatory/legal/compliance environment pertaining to the advertising and promotion of prescription drugs, vaccines, and biologics
  • Discuss FDA (OPDP/APLB) advertising and promotional requirements, including claim support requirements, fair balance expectations, internet and social media challenges, product booths at medical conventions, patient involvement and outreach, and disease state programs
  • Evalute the importance of the promotional review process, and be equipped to serve as a leading member of a promotional review committee