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Omni Shoreham Hotel

Feb 23, 2017 7:00 AM - Feb 24, 2017 5:00 PM

2500 Calvert Street NW, , Washington, DC 20008 , USA

Advertising and Promotion Regulatory Affairs Conference

Session 8B: Deep Dive: Digital Tactics

Learning Objective : At the end of this session, attendees should be able to understand:
  • What is needed to bring a digital campaign to market
  • Who the subject matter experts are and when to engage their expertise
  • The unique challenges of three core digital tactics
  • How to execute the tactics in a compliant manner, utilizing core regulatory principles


Rosemarie  Carey


Rosemarie Carey

AstraZeneca Pharmaceuticals LP, United States

Director, Promotional Regulatory Affairs

Josephine  Secnik, MBA, MS


Josephine Secnik, MBA, MS

Eli Lilly and Company, United States

Director – Ad/Promo Regulatory Affairs

Jeanne  Greene


Jeanne Greene

IMRE, United States

Program Director, Digital

Jennifer  McIlvaine


Jennifer McIlvaine

AstraZeneca, United States

Marketing Leader

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