Agenda

Día 1 22 feb 2017

1:30 PM — 5:00 PM

Ad Promo Primer

Día 2 23 feb 2017

7:30 AM — 8:30 AM

Registration, Continental Breakfast, and Exhibits

8:30 AM — 8:45 AM

Welcome and Opening Remarks

8:45 AM — 9:45 AM

Session 1: FDA: Focus on Enforcement

9:45 AM — 11:00 AM

Session 2: FDA Draft Guidance and Initiatives

11:00 AM — 11:30 AM

Networking Break and Exhibits

11:30 AM — 1:00 PM

Session 3: OPDP Research Agenda

1:00 PM — 2:00 PM

Luncheon and Exhibits

2:00 PM — 3:30 PM

Session 4A: Considerations for Expanding Proactive Communications by Biopharmaceutical Manufacturers to Population Health Decision Makers

2:00 PM — 3:30 PM

Session 4B: Deep Dive: Live and Field-based Tactics

3:30 PM — 4:00 PM

Networking Break and Exhibits

4:00 PM — 5:30 PM

Session 5: Navigating the Murky Waters of Off-Label Communications: Promotion, Commercial Speech and Scientific Exchange

5:30 PM — 6:00 PM

Session 6: Question and Answer Session with FDA

6:00 PM — 7:00 PM

Poster Session and Networking Reception

Día 3 24 feb 2017

7:00 AM — 8:00 AM

Registration, Continental Breakfast, and Exhibits

8:00 AM — 8:05 AM

Welcome to Day Two

8:05 AM — 8:35 AM

Takeaways From Day 1: Question and Answer Session

8:35 AM — 9:35 AM

Session 7: Mobile Apps – When Are They Promotions, When Are They Regulated Devices?

9:35 AM — 10:00 AM

Networking Break and Exhibits

10:00 AM — 11:30 AM

Session 8A: Ad-Promo's Role in the Adoption of Technology Across the Organization

10:00 AM — 11:30 AM

Session 8B: Deep Dive: Digital Tactics

11:30 AM — 1:00 PM

Round Table Discussion Luncheon and Exhibits

1:00 PM — 2:10 PM

Session 9A: Considerations for Developing a Productive Advertising and Promotion Team

1:00 PM — 2:10 PM

Session 9B: Building Bridges: Creating and Maintaining a Productive Relationship with FDA on Advertising and Promotion Issues

2:10 PM — 2:30 PM

Networking Break and Exhibits

2:30 PM — 3:30 PM

Session 10: Patient Support Programs

3:30 PM — 4:00 PM

Closing Session: FDA in the Trump Administration

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Advertising and Promotion Regulatory Affairs Conference

Agenda

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