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*Short Courses require an additional registration fee. You do not need to be registered for the forum to attend*

This Short Course will be offering in a virtual format only

DIA’s Ad Promo Primer returns this year for participants to learn about prescription drug and biologic promotional standards, tactics, execution, and enforcement. The primer is practical and key for those new to the field as well as experienced professionals who are seeking a refresher. The primer will be virtual and is designed for Regulatory, Legal, Medical, Compliance, or Marketing professionals, their advisers, and consultants, or for Students or anyone else in the field interested in networking while learning more about prescription drug or biologic product promotion.

Registered attendees for this virtual Short Course will receive access to the course recording for 2 full months post-course! This allows you to remain flexible with your schedule and not worry if you need to step out momentarily. Have a conflict with the dates of the course, but are interested in the content? Register anyway and you will receive access to the recording!

Learning objectives

Upon completing this course, attendees will be able to:
  • Describe the current regulatory/legal/compliance environment pertaining to the advertising and promotion of prescription drugs and biologics
  • Examine the FDA (OPDP/APLB) advertising and promotional requirements, including claim support requirements, fair balance expectations, internet and social media challenges, product booths at medical conventions, patient involvement and outreach, and disease state programs
  • Discuss the importance of the promotional review process, and be equipped to serve as a leading member of a promotional review committee